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Baskervill was rooted in the belief that great design is the result of asking the right questions and truly listening to the answers. The studio offers creative architectural, interior design, and MEP engineering solutions from their offices in Orlando, Richmond, and Washington DC. In this article, we will talk about the memorable tailored modern luxury hotels from Baskervill!
Founded in Richmond, Virginia, in 1897, Baskervill is one of the nation’s oldest continually operating architectural companies. While a sense of history grounds them, it’s the idea that design can solve problems of the future that keeps them inspired. As a multi-disciplinary design studio, Baskervill offers a mix of services tailored to the needs of their clients and their individual projects. While the studio often performs multiple disciplines on a single project, they also work collaboratively with design partners to achieve the goals and objectives set forth by their clients.
From large new builds to smaller tenant improvement projects, historic renovations, and everything in between, Baskervill goal is to provide their clients an excellent experience no matter their role. Meaningful experiences happen in thoughtfully crafted environments. Baskervill interior design teams balance the operational needs of the clients with impactful design choices that are not only beautiful and memorable, but support clients’ business objectives, programming needs, and bottom line.
Envisioned as a home for the hotel owners’ ever-expanding collection of singularly unique and profoundly exquisite glass art, the design of this distinctive 114-room boutique property connects hotel guests both conceptually and physically to the collection. Working closely with the owners, the design focuses on creating an activated and highly experiential guest journey from the moment you enter the historic building until you reach your room. The process of glassmaking, incorporating the elements of sand, fire, and air, is played out in curated, whimsical details in the hotel’s spaces; guestrooms are specifically envisioned as a play on the glassblower’s studio. Rooms offer an open concept so guests can easily work, relax, or create in the space. Art is inspired by the colour chips used for glassblowing. In the public spaces, the glass art takes centre stage; a marriage of wood and glass details further nod to the glassmaking process, while iconic commissioned and one-of-a-kind pieces from Chihuly, Peter Bremers, Stephen Powell, Lino Tagliapietra, and others — all from the owners’ personal collection—serve as a catalyst for larger conversations surrounding the artistry, inherent authenticity, and actual creation of glass. The showstoppers? Two custom, life-size glass bunnies by Bremers — one greeting guest at reception and another draped across the bar — cast and moulded-in Bremers’ studio in the Netherlands specifically for this hotel. The bunnies are a sweet nod to the owners, whose grandchildren call her Bunny. Originally constructed in 1912 as the headquarters building for the F.S. Royster fertilizer company, the 14-story classical-revival building home to this special property was predominantly used as an office building until its reimagining as an intellectually curious boutique hotel. Much of the building’s original architectural detail was uncovered during the renovation, giving the property an extraordinary harmony of old and new.
Finalist, Best Hotel Upper Midscale, Gold Key Awards for Excellence in Hospitality Design
1st Place, Hospitality, IIDA Virginia & West Virginia Chapter Interior Design Excellence Awards
1st Place, Historical Renovation, ABC-Virginia Excellence Awards
Excellence Award, Best Renovated or Historic Rehabilitation Project, HRACRE Design Awards
Juror’s Choice Award, HRACRE Design Awards
Nuanced nautical influences set the tone for this comprehensive renovation, which included updates to all 150 guestrooms and suites and public spaces, as well as re-imaging of the exterior façade. The guestroom design features thoughtful details inspired by elements of a sailboat with warm tones and textures derived from the functional, yet cosy cabins down below. These are contrasted by organic patterns in materials inspired by the graceful movement of the winds and seas. The essence of the historic, seaside town will be brought to the rooms with the use of eclectic artwork and a curated assortment of furniture giving the space a charming, residential feel. Public spaces continue the journey with layered hues of navy and white, moody greys, and browns – a subtle and sophisticated nod to the palette of the sea. Modern fixtures and furniture, and larger-scaled art, provide a contemporary twist on the traditional theme.
Located at the heart of downtown Orlando, this urban oasis in the sky is home to 180 guestrooms and signature AC Hotel spaces perched atop one of Orlando’s tallest buildings. This experience creates a relationship to the surrounding environment similar to that of a lighthouse – and it’s this notion of space as a beacon that sets the tone for this property. Through the use of high-contrast materials along distinct datum lines, layered zones, and deliberate framing of the unparalleled view, the design creates a subtle – yet dynamic – experience for locals and guests alike.
The 288-key AC/Moxy Dual Brand Midtown Atlanta is the first dual-brand of its type, with each brand having its own unique space and style. Working with Cooper Carry, Baskervill provided interior design services for the Moxy guestrooms, AC guestrooms and public spaces, shared Moxy and AC meeting spaces, fitness centre, and the amazing rooftop bar, High Note. The design takes cues from Midtown Atlanta’s thriving arts scene, reflecting the area’s expressive cultural fabric. Neighbouring arts venues act as the inspiration for the hotel’s “gallery of the arts” concept, a simple, yet sophisticated, palette of white, grey, olive, tan and mixed metals create a canvas for a carefully curated selection of vibrant local artwork unique to the space, including mural-style pieces and sculptural elements.
This modern contemporary hotel lobby has black coffee tables, white upholstered armchairs and a golden door handler.
Baskervill’s architecture, interior design, and MEP engineering teams joined forces to breathe new life and purpose into what was once a stuck-in-the-70s Holiday Inn, transforming it into a luxe retreat. Taking advantage of the vaulted ceilings and spectacular proximity to coveted Colorado slopes — this 115-guestroom property sports custom, lodge-style finishes (slate tiling, weathered woods, and sleek leather accents) that exude a refined rustic vibe. Towering panels of charred woods define a dramatic reception experience, punctuating the space with bright whites and earthy tones. Multi-purpose public spaces include a family-friendly game room and entertainment area and full-service bar and lounge, connected by an oversized, 20-foot-long, dual-sided fireplace. Naturally, the property also offers a unique ski and boot storage area adjacent to the entry.
Baskervill provided interior architecture and design services for this comprehensive guestroom and public space renovation at the Richmond Marriott Short Pump. Located in a bustling suburban office park, the design draws inspiration from the surrounding natural landscape and work/live/play lifestyle of the area. The existing lobby, restaurant, bar, reception and some back of house areas were demolished to make way for a new Marriott Great Room concept on the first floor. The space includes a day-to-night buffet and bar area, numerous small meeting and collaboration spaces, and an evening bar. A new, 24/7 M-Club Lounge for Marriott Rewards members will also offer food and drink options. The renovation also includes an expansion of the fitness area and three new meeting rooms, in addition to updated finishes and fixtures in the existing spaces. The aesthetic references rich tactile materials such as metal, concrete, and glass contrasted with modern sculptural elements. A neutral palette infused with the patina of mixed metals and wood and natural elements draws the eye to the clean lines of the architecture. Art from local Richmond-based artists is incorporated throughout.
Atlanta’s burgeoning international fashion scene served as the inspiration for the design of this conversion of an existing Holiday Inn to an AC Hotel in downtown Atlanta. Baskervill provided architectural and interior design services for this comprehensive renovation of the property’s public spaces and guestrooms, including an outdoor patio and garden area. First floor areas were reconfigured to include the brand’s signature media salons, AC Lounge Bar, AC Kitchen, and AC Library. On the property’s lower level, the fitness area was expanded while outside the terrace and pool areas were reworked to include a fire pit, lush landscape, and outdoor TVs. Guestrooms are AC’s prototypical Oscura Scheme, while public spaces reflect Atlanta’s multi-cultural landscape. Hints of rich purple and teal accent the brand’s neutral canvas. The design highlights details and trends in couture seen over time through purposeful art, fabric, and furniture selections.
Drawing inspiration from the building’s late-19th century architecture, Baskervill worked with owner Inland American Lodging Advisor and Hilton Worldwide on an interior renovation to the historic Hilton St. Louis Downtown at the Arch. Originally constructed in 1888 as the headquarters for Merchant Laclède National Bank, the building’s restrained ornamentation, cast iron detailing, and Classical Revival touches to set the tone for the interior renovation. Updates to the guestrooms and public spaces, including the presidential suite, lobby, bar, and restaurant, fuse the old world architecture of the building with classic modern updates and amenities. A refined, elegant palette of tans, creams, and metallics pairs with rich wood tones and pops of vibrant emerald for a subtle, sophisticated feel. Artwork, specifically selected and custom-designed by the design team for the space, plays with the scale and texture of currency, offering a unique nod to the hotel’s prior life as a bank.
Known in various times as the Marsh Tavern, Thaddeus Munson’s New Inn, Widow Black’s Inn, Vanderlip’s Hotel, The Taconic, The Orvis Hotel, and Equinox House, The Equinox Golf Resort and Spa, dating back to 1769, stands as a symbol of the history and lifestyle of New England over the past two centuries. As the Architect of Record, Baskervill updated the 140 guest rooms and public spaces for The Equinox Golf Resort and Spa. The revitalization of this stunning property pays homage to the past while bringing sophisticated modern touches that make guests feel right at home. The finished results give guests the world-class luxury and service that The Equinox is renowned for in an updated setting. Most recently, Baskervill was also chosen to re-design the Colonnade Room, The Equinox’s premier ballroom and dining area. The vision for the Colonnade Room includes brightening and lifting the space with light walls, mouldings and window treatments, an elegant carpet pattern, and simplified lighting and ceiling details. Baskervill’s intent is to incorporate the luxurious nature of The Equinox brand while updating its appeal in today’s world of high standards.
“The Tasting Room: an intimate moment in an eloquent space” is the inspiration behind the design for the newly renovated guestrooms at the Napa Valley Marriott Hotel & Spa by Baskervill. Using the locality’s natural landscape as a foundation, the design layers rich wood tones, burgundies and purples with neutrals in greys and creams to create a modern, yet enveloping and welcoming tone. Fixture and furniture selections err on the side of simplicity, letting the picturesque views and warm textures take centre stage.
The design of the six-story, 140-room hotel centres on the concept of mutualism — the symbiotic relationships between species that benefits both parties — as it expresses the relationship between the built environment and nature, nature and folklore, and folklore and people. The guest experience is meant to follow a progression from nature to the built environment, utilizing repetitive elements of varying materiality and focal artwork. Strict earth tones and exposed concrete floors punctuate the space’s raw nature with pops of bright pink and red florals in note-shaped stands breaking up the grassy green fabrics and faux-alligator textures of the lounge seating and dual-toned ottomans. Floating at varying levels, the lobby’s deconstructed ceiling tiles accentuate the unpredictable nods honouring Gainesville’s legends of the sky, swamp, and sound. The lobby bar’s staggered wood planks drop down from the ceiling, reflecting the stalactites and hanging bats one might see at the nearby preserve and wildlife refuge. The bar itself is clad in reclaimed wood tile with a bartop made of recycled quartz — that reflects the stalactites and hanging bats one might see at the nearby preserve and wildlife refuge. Extrapolated soundwaves of alligator growl ripple onto the backs of communal table chairs at the adjacent restaurant, nearing where the real rhythm of the hotel takes off: the guestrooms. There, Ellas McDaniel (better known as Bo Diddley) gets his due with a show-stopping mural to the American musician with Florida roots who influenced the likes of Elvis Presley, the Beatles, and the Rolling Stones. A two-toned lounge chair and snare-drum-inspired ottoman (that pulls double duty as a luggage bench) complement dynamic art pieces embracing the vibrancy of Bo’s notable hits — including his namesake “Bo Diddley beat,” which is abstracted in rhythmic patterning throughout the hotel.
Baskervill partnered with SMI Hotel Group for a complete reimagining of The Commonwealth hotel’s historic identity, renovating the 11-story boutique property’s lobby, restaurant, meeting spaces, and 59-suite styled guestrooms. The strategy? Curate a visual love letter to the hotel’s home city with help from an utterly eclectic assembly of artists (and aesthetics) all riffing off a single prompt: What is Richmond to you? And one piece of locally sourced art and furniture at a time, a lively visual experience honouring for guests took shape. No matter where you are within the hotel, there’s a constant juxtaposition aimed at balancing new and old, subtle and bold, geometric and organic. From animated murals (a nod to a city covered in them) to unique guestroom monikers fashioned after famous local landmarks and people, there’s a rich story around every corner. Black and white photographs previously hung in guestrooms, many at least 100 years old, now hang in the hotel’s restaurant honouring the hotel’s vibrant legacy.
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