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Smallwood is an internationally established design company providing innovative professional services for corporate, commercial, hospitality, multifamily, industrial, government and educational projects. The majority of their services are commissioned by repeat clients in the real estate and development industry. The many longstanding relationships they have developed with the clients reflect their ongoing commitment to quality design and responsive service. In this article, we will talk about the award-winning experienced interior design projects from Smallwood!
Founded in 1979, the firm is headquartered in Atlanta, Georgia with an additional office in the Republic of Singapore. For over 40 years, the studio has worked with its clients to provide designs that meet their needs across the globe. This world offers no shortage of challenges, and their focus is on the individual needs of their clients. At Smallwood, the team is backed by decades of award-winning experience. They have managed projects across every design discipline, and have done so with a dedication to precision and innovation. The studio believes design is a holistic practice that incorporates experiences from every step of the process. In their work, they measure the success by the success of the clients and their projects.
Smallwood clients partner with them by developing design solutions that meet the requirements and expectations of the next generation user. They work hand in hand with their clients defining their future design objectives and responding with solutions that exceed their expectations. The studio innovates through collaboration with its clients and team members. The team add value to every project by offering thoughtful and creative design solutions that are generated by listening carefully and working together. Smallwood creates award-winning, sustainable environments for corporate, hospitality, multifamily, institutional and educational clients worldwide. Their broad depth of experience enables them to be flexible and incorporate various design styles and innovations in the industry that set standards at a global level.
Langham is an English fashioned brand dating back to 1865. Their first hotel was in London and an English classical style is very much part of their DNA. The client’s brief was to adhere to Langham’s core elements incorporating subtle tones and simple white classical panelling but to imbue the design with a sense of place. Smallwood challenge was to ensure the guest could recognise the principle elements of the LH brand while being cognisant of the references to the locale and its cultural heritage. Smallwood has kept to the LH ‘DNA’ incorporating white timber panelling to create a classical backdrop with contemporary furniture, lighting, and fittings to act as a counterpoint and instil a freshness to the overall design. Key pieces such as the ‘cellarette’, (a Langham signature element that houses the mini-bar, dry goods, wines and spirits) are maintained but designed in a more Sino-orientated style. Langham’s core operational requirements are therefore met while adding a sense of place within the overall scheme.
The client wanted a design that would appeal to the high-end market and aspirational clientele in Jakarta. As in Haikou, a strong sense of place was needed. The more opulent styling for a Jakarta clientele was contrary to the Operator’s more classically English pared-back design expectations and Smallwood challenge was to meld these two styles together into a cohesive design. Smallwood design for the hotel uses a classically ‘Langham’ white panelling backdrop but with more contemporary elements. Subtle use of metal and mirror added that touch of opulence and richness that the client wanted while not detracting from the core Langham DNA. Once again, classical rhythms of symmetry and proportion help to set the design in the classical style while giving the opportunity for finishes and FF&E to be light, tonal and fresh. The Langham Apartments have been designed in a similar fashion but with a more eclectic approach to both layout and colour palette. It is important that the Apartments have a sophisticated residential ambience that differs from the hotel guestrooms.
The Sheraton Grand Lahore is a 168-key hotel located in the cosmopolitan city of Lahore, Pakistan. The design has an elegant simplicity and sophistication that is the hallmark of the brand while subtle references to the locale are picked out in patterning and texture across the hotel. Predominantly local stones and other materials were selected to underpin the design and acknowledge the sense of place and vernacular of the city.
Morocco is an extraordinarily rich mixture of French, Moorish, Berber and other indigenous cultures and its capital Rabat is in fact two cities, the old town of Sale and its newer neighbour which is the political hub. The colour palette of northern coastal Morocco is a combination of whitewashed walls, blue and yellows in tiling and metalwork, and is markedly different from the richer, darker tones of Marrakech to the South. Smallwood took this light colour palette with its combination of predominantly white walls with the blues of the zellij tiles, and other blue tones to create a contemporary interior that reflects a sense of place. The decorative zellij tile geometry, so often picked out in strong colours of red, yellow, white, blue and azure is reduced to simple white as a contemporary take on a heritage element and repeats across the finishes of the hotel. Pattern dominates rather than colour. The bar lounge as an example with its conservatory roof celebrates combinations of local patterns picked out in black and white while the blue of the sky gives the essence of colour that echoes the blues of the roofs of the villages that surround Sale. The guestrooms continue this design language with black and white carpet and simple arched openings to the bathroom vanity and bedroom lobby. Smallwood was also responsible for the design of all of the branded residences of 1, 2, 3 and 4 bedroom apartments and the crisp white design language with subtle local references follows through into all the units.
The project consists of one of four villas on a large site in the embassy quarter of New Delhi. The architect had designed a neo-classical set of buildings and the client wanted this feeling to continue into the interiors. General public areas were laid out across the ground floor and Smallwood created a central sculptural stair that rose three floors to the private apartments above and acted as a central visual focus of the building. Smallwood clad the main lobbies is black filled travertine with inset panels and elsewhere light limestone predominates. This allowed the client a soft canvas against which he could place his art collection which included rugs, antique clocks and a range of fine paintings and sculptures from around the world. Each apartment floor was designed for a different member of the family and the interiors reflected their particular tastes while keeping within a general classic contemporary aesthetic.
The Daman building opposite the Four Seasons Hotel contains both offices and serviced apartments and from level 18 upwards, the hotel and branded residences. The client wanted no arabesque references at all, a refreshing change in a city where they are abundant. Instead, the interiors were to reflect the 60s styling of the exterior of the building (by RMJM). He summed up the design brief. ”Make it look like the interiors in the Mad Men television series”. With such a clear design brief, the development of the design was a particular pleasure especially as the design team had a strong affinity for mid-modern design. The site was not without its challenges with all of the public spaces of sky reception, Peacock Alley, Cigar Bar, Lounge Bar, Spa and gym on one level with an overall length of nearly 100 metres and a depth of only 15m. Smallwood created zones through which the guest travels to maximize the useable space while avoiding long corridors. The floors are picked out in beige, white and tan marble while simple timber panels clad the walls. Simple blues and tans predominate with 60s styled FF&E across the spaces. The guestrooms have two distinct but related colour schemes with light limed oak for the executive rooms and light grey oak for the standard.
Smallwood‘s second project in Phu Quoc, the design brief was to ensure a cool contemporary resort aesthetic with subtle references to the locale of the island. Given the location, Smallwood chose light oak as the main timber finish with polished ceramics to the floors and simple white paint on the walls. Jute rugs, rough-hewn timbers and subtle blues of the sea gave a relaxing resort aesthetic and was in keeping with the client’s very limited budget.
As a mixed-use project, the Mankhool development, situated behind the Burjuman Shopping Mall, comprises a hotel, serviced apartments, branded residences, and offices. Smallwood was to provide interior design services for all elements. The hotel and serviced apartments would follow an industrial ‘chic’ aesthetic, while the branded residences would feature a more typical contemporary styling that was felt was best suited to attracting new buyers. A third design scheme would be prepared for the offices with a contemporary slick theme. With its numerous restaurants, 3 Spas and multiple types of accommodation, Smallwood created two teams, one to design the industrial-chic elements of the project and another to design the branded residences and offices. The interiors of the hotel use exposed concrete, and rough-hewn timbers with terrazzo and polished concrete floors. As a counterpoint, the FF&E enriches the spaces with rich buttoned leather sofas and armchairs and soft fabrics and decorative lighting give a layering of detail and serve to soften the overall design. For the branded residences, simple painted walls and light oak floors gave a subtle palette for the owners to embellish with their own FF&E.
Quickly establishing itself as one of the premier high-rise luxury residential addresses in Atlanta, Sovereign features 82 residences in a vertically stacked mixed-use tower. The public spaces at Sovereign were designed to introduce a level of sophistication and warmth appropriate to this exclusive residential environment. Open, organic spaces are defined with subtly curved walls, countertops, stairs, and other carefully placed interior architectural features. Rich materials and finishes were introduced to add warmth and are consistent with the otherwise clean, elegant lines throughout. The spaces are furnished with a variety of distinctive seating groups, decorative lighting, and hospitality amenities. The residential lobby experience begins on the ground level at the dedicated Sovereign lobby. The character of the residential entrance was intended to be discrete and exclusive. The seventeen-foot high walls of the lobby are a combination of East Indian Rosewood, Sandstone in a subtle basketweave, leather, and hand-troweled Venetian plaster that complement the vein cut silver travertine floors. World-class resident amenities are located on levels 28 and 29. These amenities provide the residents with a variety of intimate entertainment venues that may be used simultaneously. They include a clubroom, pool lounge, landscaped pool terrace, private club room, catering kitchens, conference room, guest suite, art gallery and wine storage room.
High-end serviced apartments are an expanding business in Jakarta and it was important for the client to keep the project branded as a four-star deluxe but with an individual design that set it apart from its competition. The apartments would be opulent in finishes and ambience with an eclectic mix of furniture and fabrics. If anything, the four-star branding was to relate to the size of the apartments rather than the finishes of the interior. Sophisticated linens are used as wallcoverings with contrast dark timber millwork and show wood to the furniture. Back walls to headboards are finished in bevel-edged mirrors and fabrics in muted greys and golds.
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