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The Standard London is the first brand’s hotel outside the United States – a hotel brand renowned for its unique take on interior design, style and service. The Standard London is located inside the former Camden Town Hall, an iconic Brutalist landmark in the area, and was designed by Shawn Hausman in collaboration with the Standard Hotel.
The Standard London showcases a bright and bold colour scheme throughout the interior, inspired by the 1970s, the design team was able to maintain the building’s essence harmonised with the free-spirit vibe so present during the ’70s. The building’s curved cornered windows reverberate throughout the new interior, creating a sense of undulating spaciousness.
Guests are greeted at the reception by a striking wooden grooved desk in dark and brassy tones, set against a colourful backdrop of teal tiles with graphic detailing by London-based ceramics artist Lubna Chowdhary. A former library, the interior retains the original space’s essence while dramatically transforming its use and style with a rich collection of materials accompanied by a bold colour palette to greet visitors and staying guests.
The bar and lounge areas showcase an intense and whimsical relationship with materials. Layers have been built up across all aspects of the spaces, from the walls ornamented in colourful fabrics and weave, matched alongside stunning mosaic tile work carrying a vast display of colours that spreads from the bar, across onto the floor. Diverging wooden fretwork panels cover the ceiling, helping to define individual spaces within the interiors, lowering the ceiling to create an intimate atmosphere presented with an excentric Mid-Century Modern flair.
Colour extends into the hotel’s guest rooms and suites, each fitted with a flecked cobalt-blue carpet and vibrant red wardrobes; the shapes of the doors and handles reverberate the irregular shapes and styling seen throughout the Standard London‘s decor. The rooms preserve the original concrete ceilings, painted white and highlight the structures iconic windows with plum-coloured upholstered seating following the building’s instantly recognisable curved façade. Artwork in its own right, the bedding pulls together the room’s bold colour choices with a contemporary plaid design.
The Standard London has 266 rooms and suites, three restaurants, a street-facing bar and restaurant – Double Standard, the Decimo, a restaurant located on the 10th floor with floor-to-ceiling windows, providing privileged views of London’s skyline and is only accessible by the iconic exterior red-pull lift. On the ground floor, The Library Lounge was built on the once Camden Council Library. Right next to it is the Sounds Studio & Sometimes Radio, with a broadcast recording venue that has an open window that acted as a public stage for the hotel guests.
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