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Al Alamein Hotel is located on one of the most beautiful beachside fronts of Egypt’s North Coast. The hotel opened its doors in the 1960s and was refurbished in 2018 by H2R Design with the aim of recreating a revived experience that would absorb the hotel’s loyal guests whilst also appealing to new visitors.
H2R Design reinvigorated the iconic Al Alamein Hotel to a refreshingly different upscale lifestyle hotel, with 189 rooms, which include chalets, seven suites and two presidential villas. Since its opening, the Al Alamein Hotel has over 50 years of history of being frequently visited by celebrities, artists and bohemians. With the goal of keeping the cultural context and heritage intact in the design strategy, H2R Design rejuvenated the guests’ experience and created a modern boho-chic style.
H2R Design planned to integrate the surrounding seaside environment into the nature of Al Alamein as much as possible, opting for a retro refurbishing. So, in order to achieve this, the design firm included contemporary interiors, to give a subtle tribute to the glory days of when the hotel first opened its doors. H2R Design also incorporated references to Egyptian music and cinema, so a link was created to the famous and celebrated guests the hotel had formerly hosted.
Al Alamein Hotel now presents a modern mid-century style, with clean lines and layered textures providing maximum comfort with mesmerising views of the sea. H2R Design used natural whitewashed timber, light and breezy elements reflecting the coastal region, fabrics and upholstery ideal for a beach environment.
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